This is pretty cool: starting February 2013, H&M is starting a clothes recycling initiative! As mentioned in this article, up to 95% of clothing can be recycled, either by being reused for fabric and textiles or by being passed along to others to be reworn. H&M is the first fashion company to offer a green, global opportunity like this!
The process sounds pretty simple:
- Bring in your old clothes (no matter the brand).
- Drop them off at a bin by the checkout.
- Get a $5 voucher for your next H&M purchase.
Think you'll take advantage of H&M's recycling?
This is fantastic; thanks for sharing! $5 can actually go a little ways at H&M, too :)
ReplyDeleteYes! I was excited to hear that they're making it "worth your while"!
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